FOR IMMEDIATE RELEASE
RALEIGH, NC (OCTOBER 27, 2008)— Since 2005, the original Teastick (www.theteastick.com) has been winning fans and awards as the ultimate way to serve loose-leaf tea. Today, Gamila Company brings vivid color to the family with Teastick Gems.
Like the original Teastick, the new Gems Teastick is a one-cup, loose tea infuser. With its sleek 3-in-one design, it serves as a scoop, measuring device and infuser. Intended to entice a young market new to the world of tea, Gems come in two translucent colors and have a fine stainless steel mesh that is perfect for smaller teas and herbal infusions. The Gems will retail for about 35% less than the original stainless steel Teastick.
New materials are FDA approved and BPA-free
“We’re proud to be one of the first companies to recognize Tritan’s potential,” said Aly Khalifa, president of Gamila. “Shortly after we incorporated Tritan into Teastick Gems, we saw the demand for this new polymer take off. We feel good about the fact that we were able to secure our supplies before many large brands were even aware of Tritan.”
Teastick Gems Highlights www.teastickgems.com
“Although the quality of loose tea is unsurpassed, before The Teastick the convenience of tea bags was hard to beat. In the three years that the original Teastick has been on the market, we continue to hear its praises. It’s actually becoming a household word.” says Ty Beddingfield, Partner at Gamila.
Retailers love the Teastick too. “It sells, sells, sells. It’s one of the best under-$20 gifts in our store” says Terri Anderson, owner of Abodeon, a home decor boutique in Cambridge, Mass.
The Teastick has been featured in many publications, including ID Magazine, DWELL, Metropolitan Home,Imbibe, Bon Appetit, Boston Globe, Toronto Star, China Times, Australian Financial Review Magazine and Design Blogs around the world. It has won a Good Design award from The Chicago Athenaeum: Museum of Architecture and Design.